Studio H2G, Birmingham, Designer
As a Designer and Illustrator at H2G I helped clients translate vague concepts into designed realities for many developers and brands locally, nationally and internationally. I have worked on shopping center development projects in urban centers from concept to design development. Within these centers I have also worked with tenant leasing teams to develop design criteria for new tenants, as well as visualizing an opportunity to attract new, desirable tenants. The progression of scale for projects goes from local grocery stores to shopping centers to international master planning. I have had opportunities working in concept, design development, strategy, planning, and acting as project manager.
Retail design is an ever changing creature that is anything but dull. Designing retail spaces creates an opportunity for consumers to interact with great design, create visual interest and engage emotionally. Shopping environments should never be a place just to shop – they need to be a destination. This destination planning creates spaces that are attractive to developers, owners, and consumers alike.
