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Hey London, how do you feel about a major span across the Thames being corporately sponsored? Because that's what's going to happen with the Garden Bridge.
It's just been announced that Sky, the media behemoth owned by Rupert Murdoch, has given an undisclosed amount to the Garden Bridge Trust. But this is no altruistic gesture: one of the gardens on the bridge "will be named by Sky".
— Londonist
As the article notes, there are a slew of issues – besides aesthetic ones – plaguing the newest Thames crossing. First, Sky is set to sponsor the bridge. Second, attendance projections suggest that queues will be necessary and South Bank will get even more crowded (so much for expediting... View full entry
Friday, September 5:Beijing public transit commuters can now pay fares with empty bottles: Beijingers can insert a recyclable bottle and receive equivalent rebates in train fares or mobile phone credits.Community Bus Stops Transform Brazil: Thousands of Brazil's bus stops are unmarked, leading... View full entry
“This is a mistake,” said David Rothman, 55, who moved to Crested Butte 20 years ago, of the decision to let Anheuser-Busch take over the town to film a beer commercial. “Frankly, it’s vulgar and it’s cheap.”
On Friday, the company will fly in 1,000 young adults for a weekend of spring-break-style revelry, a stunt designed to publicize Bud Light. [...]
“This town is already built for this exact type of event,” said Nick Kelly, a spokesman for Anheuser-Busch.
— nytimes.com
A couple remarkable gems from the story:Party participants were selected from a pool of more than 150,000 people who submitted videos to Anheuser-Busch demonstrating that they were “up for whatever.”A bridge welcoming visitors to “Whatever, U.S.A.” went up over Elk Avenue, right next to... View full entry
The practice of using corporate largess to finance restoration projects for public antiquities was once fairly rare here. But with the nation struggling with a stagnant economy and crushing public debt — Rome is flirting off and on with bankruptcy — politicians are now looking to private companies and international sources to help preserve Italy’s cultural heritage. — nytimes.com