The emphasis of the design inteds to promote interactions between the local community and the strong tourist population of New Orleans. In an effort to stimulate a global dialogue of experiences, ideas, and knowledge, the center promotes the collective collaboration of individual internal memories and experiences, and the external memory of the machine, as a way to produce global innovation.  

The PUBLIC SKIN questions the boundaries of shared media by allowing everything created from the center to be displayed as a public work of art. It is through this sharing of ideas and experiences that wil generate a crossbreed of culture, in an attempt to reach the highest form of innovation.