Hedonism Wines is a new drinks boutique which recently opened in the heart of London’s upmarket Mayfair district and sells around 1000 spirits and 3500 different wines. Its creation is the result of extensive refurbishment and the formation of one large unit from the separate supermarket and cafe which used to occupy the site.
The success of this beautifully designed shop is largely the result of the innovative creative thinking which has been applied to create a stunning and inviting design. The interior ambience is achieved through a masterly combination of clever display, subtle lighting and an inspired choice of building materials and finishes. 
Sound absorption was particularly important because of the wood floors and hard surfaces, so the solution was to install ceilings comprising Troldtekt ultrafine tiles. The 2400 x 600mm tiles also create a very attractive surface which complements and helps tie the whole interior together.