2024-05-03T10:34:38-04:00 https://archinect.com/news/article/54691775/oma-to-reimagine-retail-for-coach-s-new-stores Archinect 2012-08-03T17:29:00-04:00 >2012-08-03T18:36:09-04:00 <img src="https://archinect.gumlet.io/uploads/rj/rjjuwulv0rhc8ga1.jpg?fit=crop&auto=compress%2Cformat&enlarge=true&w=1200" border="0" /><p> News broke about a collaboration between OMA and American luxury retailer Coach. With OMA partner-in-charge Shohei Shigematsu leading the design work, two new Coach flagship stores are scheduled to open in New York and Tokyo in the next few months and unveil the new concept.</p> <p> <img alt="" src="http://cdn.archinect.net/images/514x/te/tehylnswgt3mqgfd.jpg" title=""></p> <p> <em>Coach Omotesando Conceptual image &copy; OMA</em></p> <p> Here's the official release we've received from OMA:</p> <p> American fashion brand Coach has commissioned OMA to develop a new merchandizing system that accommodates Coach's wide diversity of products while returning to the clarity of Coach's heritage stores. The collaboration, led by OMA partner Shohei Shigematsu, will begin inside upcoming flagship stores in New York and Tokyo.</p> <p> Since establishing its first workshop in 1941, Coach has diversified its range and style, while simultaneously broadening the spectrum of its retail environment: from factory stores to outlets, shop-in-shops, boutiques and flagships. Although this expansion transformed Coach from a specialis...</p>