Graham Sadtelr leads the Bosch design studio for North America, and has worked for Bosch in the US and Germany for over 9 years.  He cultivates a philosophy of modern design, form and function, and sustainability that is part of Bosch’s German Heritage and blends European design aesthetics with American cooking culture.  He  holds a B.S. in Design and Engineering from Purdue University.  He is a member of the Industrial Designers Society of America (IDSA) and has received several design awards from IDEA, CEA Innovations, Popular Mechanics, and Chicago Athenaeum Good Design. Bosch home appliances is part of BSH, Bosch and Siemens.

    Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, based in Munich, Germany.  As part of the third largest appliance manufacturer in the world, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in appliance quietness, efficiency and integrated design, Bosch frequently receives top ratings in leading consumer publications and is the winner the 2011 Energy Star® Sustained Excellence Award. With US headquarters in Irvine, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for dishwashers, ranges, ovens and cook tops.

Website: http://www.bosch-home.com/us

For more information about the AS Symposium 2012: http://www.tbd-la.com